Sorting Out the SEO Men From the Boys
December 13th, 2008
Sorting Out the SEO Men From the Boys
Understanding exactly what elements need to be in place to satisfy the hunger of the Google algorithm is an on-going process fuelled by the speculation of a thousand SEO forums, each looking for the fabled Golden Key that will unlock the doors to page San Andreas homes rankings only ever spoken of in hushed tones.
The reality of the Indesit K1G21 /R situation is that much of what happens behind the closed doors of Goggle is already understood.
A quick search of this site will reveal all of the on-page elements that are now thought will assist a site in reaching the top of the Goggle rankings for any particular keyword or phrase.
Additionally the importance of off-page elements such as one AEG 30005 VA-WN way in-coming text links from relevant and related sites with a good page rank are equally discussed infinitum.
What are rarely discussed are the technical factors thought to be used by Google as part of its analytical ranking process.
These are thought to play as big a part in the process as the on-page factors and
may in fact supersede them as Google steps up its anti-spam campaign.
Ask yourself or the poor devil responsible for your search engine marketing the Острог following questions, and then reflect on why your search engine page rankings are not as high as you would like:
1) Is your domain name registered for at least ten years or is it registered for a year or two like all the other keyword rich spam sites with their multiple doorways?
2) Is your site located on an unique IP in a clean neighbourhood or does it share an IP range with that foot fetish link farm that Google loves so much (or not as the case may be)?
3) Is your server red hot with a delivery speed approaching warp speed nine or does it chug along at Zimmer frame speed one?
4) Do you hide all of your CSS купить тренажер АБ Кинг про киев style sheets and JavaScript in remote files or do you live them on the page and hope that the robots can be bothered to pick up that first piece of keyword rich content at line 987.
5) Is your index page lean and mean like Tyson circ 1986 at well under 20K or is a William “The Refrigerator” Perry home page at somewhere around 75K?
6) Does your CMS rewrite its page urls so that they are user and search engine friendly or does it spew june lake junction our page urls that are longer than a sleeping Tom Кондиционеры Cruise?
7) Does your Robots.txt File invite search engine robots in like Samsung L100 a long мобильные телефоны Nokia lost friend or is it the new Berlin Wall around your keyword rich content?
My hope is that this slightly tongue in check article furthers the understanding that key elements of any search engine optimisation campaign are technical in nature and that an overall holistic view needs to be taken if you are to reach the promised land that is Google Ranking No.1
Please feel free to reproduce this Tekxon Technology digital camera digital cameras article but please publish in its entirety and with the resource box and all live links included.
Ivor Conway is the Managing Director of Neuchi, http://www.neuchi.co.uk , a UK Search Engine Marketing and UK Search Engine Optimisation company that promotes the matching of client’s products to interested, and ready to buy online customers.
Please feel free to learn more about how Neuchi can help you sell more on the internet at http://www.neuchi.co.uk.
The Death of Product Packaging as We Know It.
It used to be you that if you had a great product you put it in a package and voila! . . .someone would come along and buy it. That is not the case any more. The package not only has to protect the product and allow for its Santa Maria homes tracking, it has to sell it too. Most importantly, the package has to capture someone’s attention in less than three seconds.
Consider the last time you went shopping. Were there any new products that jumped at you off the shelves? With smart packaging there is an embedded chip that says “buy me” every time 8.5 Megapixel camera someone walks past your product. Seriously,
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